黛色远山的博客

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http://viridescence.blogbus.com/logs/33495554.html

原文（为保护原文有关公司的商业机密，文中公司名和产品名用随机字母代替）：

2009年分析
2009年，因GGG公司在中国设公司，x的全部力量将推自己的y产品，GGG价格将会全线放低，主要走渠道。
09年MMM将面临强大的竞争，一方面是进口的市场占有率最高的GGG，另一方面将是x产品（x有一支国内最强的手持PPP销售队伍，再加上他的品牌形象）
另外还将有最少2家的国产品牌，以低价的方式进入市场
MMM没有市场的投入，势必销量会一个大幅下降。
市场的投入主要为人力的投入，重点在直销，必须通过直销带动渠道销售。现在的渠道主要是根据客户的需求而进货，手持PPP在中国主要还是行业用户，没有人的推广和引导，客户很难认可，所以直销显得格外重要，要做直销必须有一个很好的利润空间，因为直销的投入大，时间长，大部分都必须有一个佣金的预留，没有很好的利润空间，将很难做。

2006年MMM重新进入中国市场，当年完成5000多台，2007年完成13000台；2008年完成26000台，
对应NNN，2009年完成6000-8000台；2010年完成12000-14000台；2011年完成20000台以上；
超不过MMM的主要原因在于竞争的加剧，企业的增多，MMM时期就GGG一家竞争，现在的竞争厂家在5家以上而且都不弱。市场增量有限，市场的困难程度是非常大的。
以上为专业用户市场，因为目前主要为专业市场，消费市场在市场份额中所占比例很小，所以没有考虑中国户外市场的突破性增长

译文：

An Analyse for the year of 2009

In 2009, since GGG set up a company in China, x will gather all the sources to promote its y product. GGG will lower down the prices of all the product series, and sell mainly in channels.

In 2009, MMM will face very strong competes, one is from GGG, the most market share holder of imported products; the other is from x, who has the strongest sales team of handheld PPP in China, and its brand image also helps.

And there will be at least two Chinese brand enter into the market with low prices.

If MMM don’t invest on the market, the sales volume will must be dropping dramatically.

Among market invest, a large part of it is invest on sales staff. And the key point is on direct sales, and let the direct sales pull the channel sales. Currently, agents only buy products required by customers, while in China, at present, most of the customer for handheld PPP is professionals. It is hard to let these customers accept a product without salesmen’s promote and lead. So direct sales is very important. While direct sales require relatively larger profit room, since it need more invest and more time, and most of the time, it also requires preserved commission.

In 2006, when MMM reentered Chinese market, the sales volume is more than 5000. And the figure for 2007 and 2008 is 13000 and 26000, respectively.

The plan for NNN is, in 2009, 6000 to 8000; in 2010, 12000 to 14000, and in 2011, over 20000.

The reason why NNN cannot catch up with MMM is now more companies entered the market, and the competition increased. In before, only GGG compete with MMM. Now, there’re more than 5 companies compete together, and they are all strong competitors. While the increase of the whole market is slow. So it is really a hard market.

The above is the analyses for professional market, since it takes the lion’s share of the whole market. Common market takes a very little part of the whole market. So the significant increase of out-door market is not considered.